Learn SEO Fundamentals

Learn SEO Fundamentals

There’s never been a better time to grow your search engine optimization (SEO) skills. Over 93 percent of online experiences begin with a search engine, and ranking well in search results can significantly impact a company’s success. One study found that the click-through rate for the top-ranking search result was nearly 30 percent, while the fifth-ranked result saw a dramatic drop to just 4 percent. Only one percent of searchers, on average, click through to see the ninth-ranked result. Clearly, achieving a high ranking is crucial for driving traffic and business growth.

The Rising Demand for SEO Expertise

With the increasing importance and complexity of search engine optimization, SEO experts are becoming indispensable members of marketing teams. In fact, there has been a 43 percent year-over-year increase in job postings for SEO roles. Search marketing experience is highly sought after, whether it’s for a full-time career or a key skill within a broader marketing or promotions role.

Why Everyone Should Learn SEO

Understanding how search engines work and improving your SEO skills is always beneficial, even if “SEO” isn’t in your job title. From interns to CEOs, having SEO expertise can enhance your resume and potentially lead to higher compensation. While a degree is not typically required, many SEO job postings do demand familiarity with specific SEO tools. Continuous learning is essential as search engines like Google frequently update their algorithms and best practices.

Adapting to SEO Trends

SEO experts must stay updated with the latest trends and changes in the field. For instance, the rise of voice search is transforming the way SEO is approached, as a significant portion of searches on Google’s platform are now voice searches. Additionally, the emergence of rich snippets and knowledge boxes has changed how search results are displayed, requiring SEO professionals to adapt their strategies. With over half of all searches conducted on mobile, optimizing for mobile search has also become critical.

Starting Your SEO Journey

Given the complexity of SEO, it can be challenging to know where to begin. Enrolling in a digital marketing bootcamp or an SEO-focused course is an excellent way to learn the fundamental technical SEO concepts and tools. These courses provide a structured learning environment, prioritizing thorough, efficient, and up-to-date education. With the guidance of an instructor, you can ensure that your learning is focused on what matters most, with feedback to keep your progress on track.

BrainStation’s Search Engine Marketing Course

One such course is BrainStation’s Search Engine Marketing course. It covers essential SEO concepts and tools, and includes coursework that will form the basis for a professional portfolio – an invaluable asset in your job search. This course is designed to equip you with the skills needed to excel in SEO, making you a valuable asset to any marketing team.


Mastering SEO is crucial in today’s digital marketing landscape. With search engines being the starting point for most online experiences, ranking well can make a significant difference to your business. As the demand for SEO expertise continues to rise, gaining these skills can enhance your career prospects and contribute to your company’s success. Whether through self-study or enrolling in a dedicated course like BrainStation’s, investing in SEO education is a smart move for any professional.