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PPC (Pay Per Click)

Pay-per-click (PPC) is an online advertising model in which an advertiser pays a publisher every time an advertisement link is “clicked” on. Alternatively, PPC is known as the cost-per-click (CPC) model. The pay-per-click model is offered primarily by search engines (e.g., Google) and social networks (e.g., Facebook). Google Ads, Facebook Ads, and Twitter Ads are the most popular platforms for PPC advertising.

The benefits of using PPC

PPC has many advantages that will benefit your business, including the following:

  • Optimized PPC is cost-effective
  • Your ad will be displayed on the first results page when someone searches for a related term
  • More exposure and brand visibility as targeted traffic is directed to your site
  • You can run multiple ad campaigns for each keyword
  • It results in higher click-through rates (CTR), more conversions, and increased sales revenue
  • Provides instant traffic

It’s important to learn the best ways to conduct a PPC campaign, as the more relevant, well-targeted PPC campaigns will be rewarded by search engines with lower-costing ad clicks. Google will reduce your cost per click if your ads are satisfying and useful to users, ultimately, earning you a higher profit.

SEO vs. PPC: Which is better?

Asking which is better between SEO and PPC is like asking whether it’s better to eat with a fork or spoon! it depends. Serving pasta? Sure, I’d love a fork. Soup? I’d rather have a spoon. In the same way, different situations exist where SEO is better than PPC and vice versa.

Let’s now look at some of these situations. Use SEO if…

  • Your marketing budget is low.
  • You want to build your brand authority.
  • You’re looking to maximize your long-term return on investment (ROI).
  • You want to create content that reaches your audience at different stages of the sales funnel.

Use PPC if…

  • You want quick results.
  • Your product is novel or first-of-its-kind.
  • You’re promoting a time-sensitive offer, like a holiday sale.

You want to direct your audience to a sales or landing page.

PPC Services

Gulf SEO Agency has an expert Google Ads and PPC management team that can help you manage your Google ads in the most effective way, guaranteeing results!

You will find a range of online advertising options that charge you per click on your website:

Google Ads is Google’s pay-per-click (PPC) advertising solution, which allows businesses to bid on keywords for a chance to show ads in Google search results. When using Google Ads, you only pay when someone clicks on your ad to visit your site or call your business. Plus, you can tweak your ads anytime to reach a specific group of people (by interest, geographical area, etc.) or promote a specific deal or product. This flexibility can be a great resource for small companies that can't frequently update their website to reflect sales, promotions, or seasonal offerings. Google Ads include also the following services: Paid Search Advertising: Remarketing Ads: Display Advertising:
What is paid search? Paid search advertising is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages (SERPs) with the goal of driving traffic to their site. Pay-per-click — or PPC advertising — is the most common form of paid search. Using a PPC campaign means companies don’t pay anything until someone clicks on their ad. This makes it an affordable way to advertise and ensures your ads reach users who are actively searching for your company’s services or products. There are a few different considerations that determine where your ad will be placed on Google SERPs.
YouTube advertising – the branding powerhouse of the AdWords ecosystem. YouTube’s advertising engine is an excellent tool to spread brand awareness in a few unique ways. While most people are all too familiar with the pre-roll commercials before their favorite video, most don’t realize that YouTube’s ad network goes deeper. Pre-roll ads are just one facet of YouTube advertising. When discussing YouTube advertising, we have to realize that we’re talking about serving a YouTube video within the YouTube Network and/or the Google Display Network (GDN).
Remarketing is the technology that enables us to serve ads to your potential customers as they move across the internet. When a user visits our platforms, a small snippet of code adds that user to a remarketing list. When users visit a website outside our channels we can still serve your ads. Using remarketing ads is great if you have a campaign with a clear call to action (CTA) such as signups for webinars, demos, or trials. Via remarketing, we can serve your ad to our visitors more often. That’s why remarketing ads are mostly paid per click (PPC) and display ads on our own platforms are based on impressions per month.
Bing Ads is a pay-per-click (PPC) advertising platform that works on both Bing and Yahoo search engines. It allows marketers to track and monitor their ad campaigns, resulting in clicks, CTRs, and more. With Bing Ads, you can also implement efficient ad retargeting for your customers who have completed actions like adding a product to a cart or viewing a product without purchasing it.
Display ads, or banner ads, are a form of advertising that allows you to target audiences online in many ways across desktop, mobile, and tablet devices. Display Ads are often used to build awareness of a product, destination, or service. Display Ads also aid in increasing search volume
What is Application Advertising or in-app Advertising? In-app Advertising / Application Advertising is any message or marketing campaign that’s designed to be displayed to your customers while they’re inside and actively using your app. In-app marketing allows businesses to use real-time and personalized messages to help engage, retain and upsell customers to new products.
Amazon Advertising is Amazon’s PPC (Pay per click) platform, where sellers can advertise the products, they are selling through this Marketplace. The operation is similar to other PPC platforms such as Google Ads and Microsoft Advertising but focused solely on the sponsorship of products on Amazon. In Amazon Advertising, advertisers can have different strategies to be able to impact customers, either placing campaigns in specific locations or segmenting by audiences.