For the same reasons an electrician wouldn’t start cutting wires without assessing a broken light switch, a digital marketer shouldn’t begin tinkering with metadata, content, and site architecture without conducting a website audit.
A comprehensive website audit helps digital marketers (SEO specialists or otherwise) assess and analyze before resolving and remediating. Specifically, a site audit helps digital marketers isolate site errors, identify areas of opportunity, understand competitor strengths and weaknesses, conduct keyword research, and create a realistic workback schedule based on priority sequence. A comprehensive website audit should be carried out by any business interested in improving the quantity and quality of online traffic.
At Gulf SEO Agency, our SEO audits focus on three primary areas: on-page, off-page, and technical SEO. If you’d like more information on how we conduct SEO audits, including a downloadable SEO audit checklist.