by gsadxb_author2How to Build a Social Media Strategy That Brings Real Customers — Not Just Followers
Many companies spend thousands on “growing followers”… then are shocked when those followers don’t convert into customers. Why? Because they built their strategy around the wrong metric.
Followers aren’t the goal. They’re a means. The real goal is influence → engagement → conversion.
A successful social media strategy doesn’t start with random posting… it starts with understanding: Who is your audience? Where do they spend time? What matters to them? What content do they engage with? What drives them to buy?
Then comes content: Don’t promote… provide value. Don’t talk about yourself… talk about your customers’ problems and solutions. Don’t post daily just to post… choose the right timing, format, and platform.
Most importantly: Don’t measure success by likes… measure it by customers acquired through social media. Use tracking tools. Link campaigns to dedicated landing pages. Measure ROI.
Because social media today isn’t a fame platform… it’s a smart sales channel… if you know how to use it.