by gsadxb_admin1Why “More Content” Is No Longer a Strategy — And What to Do Instead
For years, the mantra of digital marketers was simple: publish more. More blog posts, more pages, more updates. The assumption was that volume equated to visibility. But as search engines grow more sophisticated, this approach has not only lost its edge—it has become counterproductive.
The issue isn’t quantity itself, but the illusion that it substitutes for relevance. A website bloated with thin, repetitive, or hastily produced content sends a clear signal to search engines: this site prioritizes output over value. In response, algorithms increasingly favor depth over breadth. One comprehensive guide that anticipates user questions and explores nuances will outperform ten shallow articles targeting the same keyword.
This doesn’t mean businesses should stop publishing. It means they should start publishing with intention. Every piece of content should serve a clear purpose: to clarify a complex topic, compare viable options, or guide a decision. It should reflect an understanding of where the reader is in their journey—not just what they typed into the search bar.
In markets like Dubai or Riyadh, where audiences are digitally savvy and time-poor, superficial content is instantly dismissed. What resonates is clarity, honesty, and utility. The goal isn’t to fill space—it’s to earn attention. And in today’s attention economy, that requires less noise, not more.