by gsadxb_author2How to Measure Your Marketing Strategy’s Success — Beyond Likes and Visits
Many companies measure success by visits, followers, or likes… then hit a painful reality: these metrics don’t translate into sales.
Visits without conversions = noise.
Followers without engagement = vanity numbers.
Likes without purchases = temporary ego boost.
Successful marketing today isn’t measured by quantity… but by quality and ROI. What truly matters? Number of new customers? Average customer value? Cost per acquisition? Conversion rate from visitor to buyer?
These metrics — not view counts — determine whether your strategy is working… or failing.
This requires a new culture: a culture of measurement and analysis. Don’t launch a campaign without knowing how you’ll measure success. Don’t spend a dirham without knowing the expected return. Don’t change anything without data to support it.
In the world of digital marketing, there’s no room for guesswork. Only data. And professional agencies don’t make promises… they deliver reports. Reports that show where you are now… where you’re heading… and what you must change to reach your destination.
If you’re not measuring ROI… you’re not managing marketing. You’re spending.