by gsadxb_author2Why Speed Is the Most Overlooked Factor in SEO — And Why It’s Costing You Rankings
Imagine walking into a luxury store… but the door is heavy, the lights are dim, and staff respond slowly. Would you stay? Or leave and find somewhere else?
This is exactly what your website visitors do when your site is slow. Google studies confirm that 53% of visitors abandon a page if it takes longer than 3 seconds to load. And it’s not just about user experience… it directly impacts your search ranking.
Google considers speed — especially on mobile — a core ranking factor. Why? Because its primary goal is user satisfaction. If your site is slow, you’re not serving the user… and therefore, you don’t deserve top rankings.
Common causes of slowness: unoptimized images, excessive plugins, weak hosting, or unclean code. All are fixable… but require precise diagnosis.
Don’t wait until customers complain about your slow site. Test it yourself. Use free tools like PageSpeed Insights or GTmetrix. If your score is below 80/100… you need immediate intervention.
Because in today’s world… speed isn’t a luxury. It’s a survival requirement.